The 15-Minute Social Media Audit Everyone Can Do!Written by Kevan Lee Posted on Tuesday, March 25th, 2014 Written by Kevan Lee Check list The word “audit” deserves more love than it gets. When I hear the word, my mind goes straight to tax season and the manila envelope crammed with receipts and forms that I keep stashed away in the closet. Audits seem to equal anxiety, which is too bad – because not all audits are created equal. A tune-up at the garage is essentially an audit for your car, a check-up at the doctor is an audit of your health. You can learn a lot from regular reviews like these. The same holds true for an audit of your social media marketing. You can learn a lot from an examination of how you manage (or don’t manage) your online brand. If it helps to think of a social media audit as something else—a marketing mastermind, maybe?—then so be it. Don’t let the word “audit” get in the way of checking in regularly with your social profiles. It’s easier and more helpful than you think. Social media audits matter for everyone Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. Social media profiles can fall into disrepair quickly when left alone. An audit can help get things back on track. On the flip side, there are those of you who actively maintain social media profiles and take great pain to keep everything updated and cohesive. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth. Basically, audits are helpful for everyone, no matter where you’re at with your social media marketing.